Park City, Utah already claims “the greatest” snow, but can now also boast that it has “the biggest” — when it comes to resort size in North America.
In front of hundreds of skiers, community residents and snow-sports buffs, Vail officials recently unveiled a new, overarching brand for the ski resorts formerly known as Park City Mountain Resort and Canyons Resort — now combined into one mega resort, known simply as Park City, with more than 7,300 acres of skiable terrain.
“It’s an exciting time in Park City’s history,” said Bill Rock of Vail Resorts, which owns and manages the resort. “We are thrilled to invest in Utah and create a world-class resort.”
The new logo was presented as part of a three-minute video at Legacy Lodge. The design combines the infinity sign from the Canyons logo and the Park City Mountain Resort (PCMR) color palette, and a new tagline — “There is only one” — was also announced.
Though the official name of the resort is Park City Mountain Resort, Rock said the hope is that the simple “Park City” brand will resonate with visitors near and far.