Published by the Coldwell Banker Global Luxury® program, The Report 2020 analyzes the latest trends and data provided by leading influencers from The Institute for Luxury Home Marketing, WealthEngine, Unique Homes and in-the-field real estate specialists.
In this edition, we again shine a light on the U.S. power markets. Change has been a significant theme for the high-end real estate sector — so we decided to look at the country’s luxury hotspots under a different lens this year. Rather than categorize markets as buyer’s or seller’s markets, we looked at top-performing markets like Malibu, Austin, and Arlington, Virginia, and identified five non-traditional luxury markets to watch like Boise, which are displaying strength thanks to growing numbers of affluent buyers who want more value for their money. Recognizing that modern affluent buyers are diverse and influenced by a variety of factors, we also examined 15 locales across five luxury market types: feeder, vertical, urban lifestyle, evolving and tourism. We also take the “global” in our name seriously, so we included buying and selling insights from Canada, Mexico, Europe, the Caribbean, and India. Understanding buyers is critical for anyone considering a high-end property sale, whether abroad or in the U.S. So in a Report “first,” we polled 22 Coldwell Banker Luxury Property Specialists around the world and took their pulse on changing buyer demographics and desirable home features, styles and property types. No surprise: Outdoor living spaces, home automation, open-concept floor plans, and new builds continue to dominate in desirability. There is a lot more to explore in this edition — our largest yet at 128 pages.
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